YOUR PRIVACY. OUR RESPONSIBILITY.

Information We May Collect

Depending on how you interact with our website, we may collect information such as:

• Name and contact details
• Email address and telephone number
• Delivery or billing information where applicable
• Information submitted through contact forms
• Order or enquiry information
• Technical information about your device and browser
• IP address and approximate location
• Website usage and interaction information
• Cookie and similar technology information

How We Collect Information

We may obtain personal information directly from you when you contact us, submit a form, make an enquiry or otherwise communicate with SMART4LESS®.

We may also collect certain technical information automatically when you browse our website, including information generated through cookies, analytics and similar technologies.

How We Use Your Information

We may use personal information to:

• Respond to enquiries and customer requests
• Provide website and customer support
• Process and administer transactions where applicable
• Provide information about products and services
• Improve our website and user experience
• Understand website usage and performance
• Prevent fraud, misuse and security threats
• Meet legal and regulatory obligations

Our Legal Bases

Where applicable, we process personal information under one or more lawful bases recognised by UK data protection law.

Who We May Share Information With

We do not sell personal information. Where necessary, information may be shared with trusted service providers who help us operate our website and business.

This may include website hosting providers, technology and security providers, analytics providers, payment or transaction providers, delivery providers and professional advisers.

Where you choose to follow an affiliate link, information you provide directly to the third-party seller or network provider will be governed by that organisation's own privacy arrangements.

International Data Transfers

Some of our service providers may process information outside the United Kingdom. Where personal information is transferred internationally, we will take appropriate steps required by applicable data protection law to protect that information.

This may include relying on an adequacy decision or appropriate contractual or other recognised safeguards where required.

Cookies & Similar Technologies

Our website may use cookies and similar technologies to make the website function, remember preferences, understand website performance and improve your experience.

Some cookies may be strictly necessary for the operation of the website. Where consent is required for non-essential cookies, we will provide an appropriate choice mechanism.

You can also manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

Marketing Communications

We may send marketing communications where we have a lawful basis to do so. Where consent is required, we will ask for your consent before sending relevant marketing communications.

You can stop receiving marketing communications at any time by using the unsubscribe option provided in the communication or by contacting us.

How We Protect Your Information

We use appropriate technical and organisational measures designed to protect personal information against accidental loss, unauthorised access, alteration, disclosure or destruction.

Access to personal information is restricted to people and service providers who need it for legitimate business purposes.

No internet transmission or electronic storage system can be guaranteed to be completely secure, but we take reasonable steps to protect the information we hold.

How Long We Keep Information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including where necessary to meet legal, accounting, security or dispute-resolution requirements.

When information is no longer required, we will take appropriate steps to delete it, anonymise it or otherwise securely dispose of it.

Your Privacy Rights

Depending on the circumstances and applicable law, you may have rights including:

• Access to the personal information we hold about you
• Correction of inaccurate or incomplete information
• Deletion of personal information in certain circumstances
• Restriction of processing in certain circumstances
• Objection to certain processing
• Data portability where applicable
• Withdrawal of consent where processing relies on consent

These rights are subject to applicable legal conditions and exemptions.

Children's Privacy

Our website is not intended to knowingly collect personal information from children without an appropriate legal basis or parental involvement where required.

If you believe that a child has provided personal information to us in circumstances where it should not have been collected, please contact us so that we can review the matter.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our website, services, technology, legal requirements or the way we process personal information.

The latest version will be published on this page together with its updated date. We encourage you to review this page periodically.